Reflection

During this week the task was to give or rather to implement the strategy which the company will use on Facebook. I did a lot of research in the internet and also in the books, and out of it I managed to come up with the strategy, which if the company approve it I can say that I have learned a lot this week.
Mostly I can say that I now know things that is a must for company to have before starting marketing through social media. Also I know how to implement a strategy and engaged users in social media, which is very interesting and important for me.

Both yesterday and today I have been working with Facebook strategy and I have send it the company for them to read and give me the feedback. Am hoping that they will like the strategy and approve it.

      FACEBOOK STRATEGY
The strategy which I came up with is improve online loyalty by creating care value for the customer.
It is very important to ask customers opinion and show them that you are company who cares about customers.
On Facebook they should ask simple questions like what do you think about our services?  Also they should show customers they can complain there and share either bad or good experience they have.
It might sound strange but complains are very important part of the strategy, because reacting to customers complains and helping to solve the problems they have is the way to show that company really cares about the customers and want to help.

Even if am back to Denmark we still started the week with a meeting as usual. I also gave out the finding of the research I did about the strategy to use on Facebook. We did brainstorming about my finding and we found that we have all what is need before one get started to marketing through social media.
The manager also approved on the objective goal we have set which is selling with a social media to keep more customers and to create customers loyalty, retention. 

Reflection

This week was had a lot of activities which was happening as I had the meeting with my supervisor, I was also travelling back to Denmark. In addition I was to implement a Facebook strategy which the company should use on it FB page. So I started by doing a research and out of the research I learnt that there are some few things that a company must have before it start to marketing through social media.
A company must have-:

•  A good website
• A clear business model and plan
• An email marketing delivery service
• An optimized Facebook page.

As we finished with the vision and mission, I was asked to make a strategy which the company should use on Facebook. So I had to do a lot of research so that I can come up the best strategy which the company will use. 
Am travelling back to Denmark tomorrow so the day was rather short in the office since I have a lot of packing to do. I had a good time working in the office with my colleague and it was pity that I have to come back home, since we really had good time working together. It was a good experience to me.

The week started by having an online meeting with my supervisor (Annette) and the boss of the company as my supervisor wanted to know whether everything is fine. 

Latter we had a meeting in the company planning for the week. We did brainstorming as we wanted to clear with the Vision and Mission which we agree and it was approved by the Manager. So The first thing is to change from the previous vision and mission I have done to the new one we have made. 

Reflection

This week  from the 13th to 16th of the August we did revise the strategic Objectives which I did last week as were asked by the manager to intermarry the Vision and Mission that I did, together with the ones of the company. This was something new that I have never done before. We also did SMART analysis and I can say that the most important thing that I have learn thing week is how to set a SMART objective, since I didnt know how to do it but now am very happy that I will never have a problem with setting a SMART goal again.

Today I got the results of last week and It seems that the company liked the Vision, Mission and the Objectives which I did last week although the manager has asked that we to join this mission and vision together with the Vision and mission of the company so that we can come up one thing. So we did brainstorming  and we managed to come up with something that the manager and the company will like. 
We also did SMART analysis so that we can get a SMART objective which the company will use while marketing themselves through social media.

Specific
Goal......Increase sales, 
          To increase company customer base and sales,

 Measurable
100 likes----per week
50 content---per month
increase revenue 4%

Attainable
customer engagement- through customer care response ( questions)
                  - sharing relevant information( technical challenges)
                  - promotions
                  - product marketing and brand awareness
                  - customer statistics( names, age, location )

Realistic
              - on call and online support
              -real time online solution
              - promotion / offer on products sales
Timed- one month
            - per year
                 

We started the day with meeting as this is the usual for the company since they wanted to know whether everything is running on well and also to know whether I lack any information to concerning the company.

Latter we did a brainstorming planning the task for this week. I will start to work with:
Strategic Definition:
The first step of strategic planning is to set the right objectives, which is through social media to keep customers and to create customer loyalty and retention.
The social commerce strategy is to improve online loyalty by creating care value for the customers through social media.
Giving Agezy customers a good experience about the company and its products and involving them into social media life is a way to build a community. 

Reflection

This week from 6th to 9th of August we were focusing with the internal resources where we did both Swot and Tows analysis of the company and porters five forces. It was very interesting as I was working with my colleague from the company and he was very open when we were analysing the company. 
I also did Strategic Analysis, to write the goal, Mission, Vision and the objectives. Which am waiting the person in charge to approve on them. 

After doing the SWOT analysis I was asked to go to the next step and make TOWS analysis. And also to make STRATEGIC OBJECTIVE

TOWS ANALYSIS

Internal Strengths (S)	SO "Maxi-Maxi" Company has a chance to get new partners	ST "Maxi-Mini" Offering good services would mean less competition
Internal Weaknesses (W)	WO "Mini-Maxi” Has a chance to do social commerce means they will have better customer loyalty.	WT "Mini-Mini" Good customers support system wouldn’t engage people to use competitors services

 Porters five forces
New Entrants: This refers to the companies that are not presently competing in the market but have the capacity to do given a chance. Agezy has to be careful to the new entrants since they can create capacity and desire to gain market share hence affecting prices, costs and the rate of investment required to compete in the market. 
Competitor Rivalry: This refers to the competitive tussle for market share in a sector. This is a big threat to Agezy since the rivalry can come in different forms such as price discount, strong advertising campaigns amongst others.
Buyers Bargaining Power: This refers to the customers who purchase the end products and their powers to bargain on the prices offered by the companies is the sector. Agezy has to be careful to such customers since they can bring down their business.
Suppliers Bargaining power: Suppliers here refers to the companies that provide inputs into the industry. The powerful suppliers gain more value through various ways; they either charge higher prices or limit their products quality. If Agezy deals with such suppliers this means that they need to charge their services high for them to get profit, and this is a threat since they might lose customers due to the high price. 
Product and Technology Threat:  This referred to as the threat of substitutes which execute similar or same function as an industry's product using different means 

STRATEGIC OBJECTIVE
Goal
The goal for the company is to increase customer base and sales

                           VISION

Embark trust and loyalty  as a premier global I.T Solutions provider.

                          MISSION

Consistent care value,loyalty and support for our online customers and clients

OBJECTIVES

• To create customer loyalty and customer retention through social media.
• To acquire more customers through social media

Today we started with a small meeting as this is normal for the company since they want to know whether everything is going on well. Latter after the meeting me and the person am working with we started by doing a research of the company in order to identify the internal resources of the company. In this case we did:
Situational Analysis

SWOT ANALYSIS

STRENGTHS	WEAKNESSES
Offer good services Have products of good quality Trustworthy. Professional employees	Few employees No online shop Poor social commerce Few partners
OPPORTUNITIES	THREATS
Has  a chance to get new partners New services Better social communication Social marketing Customer loyalty	Competitors Poor management New entrants in the market

Reflection

From Monday the 29th of July to friday 2nd of August we started to implement the strategy which the company will use to market their company through social media. we started by making their business model canvas and it was very interesting since it was their very first time to make a business model, and I was impresses when we were discussing and seeing the company making their business model since they have their ways of categorizing their customers segments, which is one of the things that I have learnt.