Summary

The internship period just ended and it was a very good experience to me working in the office. During this period I have gain a lot of skills and mostly I have been able to reach my learning goals which I have set before, and I can say that now I know how to;

• Perform a good user research using the 5 steps. I have learnt that doing any user research on has to set a goal (Objectives) for the research. After that need to create Hypothesis (this are the research questions). Another thing one has to think on is the Method to use. Also one have to think about the participant (Conduct) the last step is to make synthesis. 
• I also wanted to improve my skills in marketing. I have learnt on how to define and segment participant. How to choose channels mix and create concept to use. How to involve participant and engage them to participate in a chosen social media channels and create traffic. In addition, how to reach participant and let them be aware of the chosen social media channels. How to implement a strategy.

Reflection

This week was a bit of a challenge to me since the company has asked me to make  a strategic plan implementation matrix. Although we talked about this and the Company agreed that they will work on it and send to me, hope they will keep their promise and send it to me. I also did the strategic implementation, which I have learnt a lot from it especial on the success factor, Now I know the things which one should consider to make sure that the strategy should success.

Strategic Implementation

The strategy doesn't require big changes in Agezy's existing business model. I just added a new value proposition  customer care" and " Online support" as customer relationships.

Marketing strategy implementation success factors 
Once one implement strategy there are some success factors that one should focus on.
Content: 
The implementation of online support and customer care wouldn't affect the services & products, will remain the same.
Control:
To increase online sales-the area which could be controlled all the time, good communication between online and offline store  (Products fulfillment).
Price sensitivity: To sell online means less time consumption on real people work. That also affects, the price could be lower 
due to this reason in some cases with bigger discount, in other- sales method. 
Partnership: Through the internet it will help the  Agezy partners to connect together, participate in commercial 
trading. The internet enables all suppliers in a supply chain to identify and coordinate data transfers with each other, and this will help in expanding their market. 

The day started with a meeting as this is very important to me as this is the time I normally get the feedback from the manager and also this is the time we normally have discussion, brainstorming and plan for the week's task. First we started by discussing about the strategy I gave out, on how it will work. The manager approved on it and this was very good for me. It is at this point I was asked to do a strategic implementation plan matrix for the company, so we latter did brainstorming on how to should look like and things to put. But on the other hand I had to argue with them about the matrix since they know their company very well and also about their responsibilities,  and this could be a very big challenge to me and I could have done it the wrong way. The manager agrees that I might be difficulty to me and promised that they will work on it and then they will send it to me and see how it is supposed to look like.

Reflection

During this week the task was to give or rather to implement the strategy which the company will use on Facebook. I did a lot of research in the internet and also in the books, and out of it I managed to come up with the strategy, which if the company approve it I can say that I have learned a lot this week.
Mostly I can say that I now know things that is a must for company to have before starting marketing through social media. Also I know how to implement a strategy and engaged users in social media, which is very interesting and important for me.

Both yesterday and today I have been working with Facebook strategy and I have send it the company for them to read and give me the feedback. Am hoping that they will like the strategy and approve it.

      FACEBOOK STRATEGY
The strategy which I came up with is improve online loyalty by creating care value for the customer.
It is very important to ask customers opinion and show them that you are company who cares about customers.
On Facebook they should ask simple questions like what do you think about our services?  Also they should show customers they can complain there and share either bad or good experience they have.
It might sound strange but complains are very important part of the strategy, because reacting to customers complains and helping to solve the problems they have is the way to show that company really cares about the customers and want to help.

Even if am back to Denmark we still started the week with a meeting as usual. I also gave out the finding of the research I did about the strategy to use on Facebook. We did brainstorming about my finding and we found that we have all what is need before one get started to marketing through social media.
The manager also approved on the objective goal we have set which is selling with a social media to keep more customers and to create customers loyalty, retention. 

Reflection

This week was had a lot of activities which was happening as I had the meeting with my supervisor, I was also travelling back to Denmark. In addition I was to implement a Facebook strategy which the company should use on it FB page. So I started by doing a research and out of the research I learnt that there are some few things that a company must have before it start to marketing through social media.
A company must have-:

•  A good website
• A clear business model and plan
• An email marketing delivery service
• An optimized Facebook page.

As we finished with the vision and mission, I was asked to make a strategy which the company should use on Facebook. So I had to do a lot of research so that I can come up the best strategy which the company will use. 
Am travelling back to Denmark tomorrow so the day was rather short in the office since I have a lot of packing to do. I had a good time working in the office with my colleague and it was pity that I have to come back home, since we really had good time working together. It was a good experience to me.

The week started by having an online meeting with my supervisor (Annette) and the boss of the company as my supervisor wanted to know whether everything is fine. 

Latter we had a meeting in the company planning for the week. We did brainstorming as we wanted to clear with the Vision and Mission which we agree and it was approved by the Manager. So The first thing is to change from the previous vision and mission I have done to the new one we have made. 

Reflection

This week  from the 13th to 16th of the August we did revise the strategic Objectives which I did last week as were asked by the manager to intermarry the Vision and Mission that I did, together with the ones of the company. This was something new that I have never done before. We also did SMART analysis and I can say that the most important thing that I have learn thing week is how to set a SMART objective, since I didnt know how to do it but now am very happy that I will never have a problem with setting a SMART goal again.

Today I got the results of last week and It seems that the company liked the Vision, Mission and the Objectives which I did last week although the manager has asked that we to join this mission and vision together with the Vision and mission of the company so that we can come up one thing. So we did brainstorming  and we managed to come up with something that the manager and the company will like. 
We also did SMART analysis so that we can get a SMART objective which the company will use while marketing themselves through social media.

Specific
Goal......Increase sales, 
          To increase company customer base and sales,

 Measurable
100 likes----per week
50 content---per month
increase revenue 4%

Attainable
customer engagement- through customer care response ( questions)
                  - sharing relevant information( technical challenges)
                  - promotions
                  - product marketing and brand awareness
                  - customer statistics( names, age, location )

Realistic
              - on call and online support
              -real time online solution
              - promotion / offer on products sales
Timed- one month
            - per year
                 

We started the day with meeting as this is the usual for the company since they wanted to know whether everything is running on well and also to know whether I lack any information to concerning the company.

Latter we did a brainstorming planning the task for this week. I will start to work with:
Strategic Definition:
The first step of strategic planning is to set the right objectives, which is through social media to keep customers and to create customer loyalty and retention.
The social commerce strategy is to improve online loyalty by creating care value for the customers through social media.
Giving Agezy customers a good experience about the company and its products and involving them into social media life is a way to build a community. 

Reflection

This week from 6th to 9th of August we were focusing with the internal resources where we did both Swot and Tows analysis of the company and porters five forces. It was very interesting as I was working with my colleague from the company and he was very open when we were analysing the company. 
I also did Strategic Analysis, to write the goal, Mission, Vision and the objectives. Which am waiting the person in charge to approve on them. 

After doing the SWOT analysis I was asked to go to the next step and make TOWS analysis. And also to make STRATEGIC OBJECTIVE

TOWS ANALYSIS

Internal Strengths (S)	SO "Maxi-Maxi" Company has a chance to get new partners	ST "Maxi-Mini" Offering good services would mean less competition
Internal Weaknesses (W)	WO "Mini-Maxi” Has a chance to do social commerce means they will have better customer loyalty.	WT "Mini-Mini" Good customers support system wouldn’t engage people to use competitors services

 Porters five forces
New Entrants: This refers to the companies that are not presently competing in the market but have the capacity to do given a chance. Agezy has to be careful to the new entrants since they can create capacity and desire to gain market share hence affecting prices, costs and the rate of investment required to compete in the market. 
Competitor Rivalry: This refers to the competitive tussle for market share in a sector. This is a big threat to Agezy since the rivalry can come in different forms such as price discount, strong advertising campaigns amongst others.
Buyers Bargaining Power: This refers to the customers who purchase the end products and their powers to bargain on the prices offered by the companies is the sector. Agezy has to be careful to such customers since they can bring down their business.
Suppliers Bargaining power: Suppliers here refers to the companies that provide inputs into the industry. The powerful suppliers gain more value through various ways; they either charge higher prices or limit their products quality. If Agezy deals with such suppliers this means that they need to charge their services high for them to get profit, and this is a threat since they might lose customers due to the high price. 
Product and Technology Threat:  This referred to as the threat of substitutes which execute similar or same function as an industry's product using different means 

STRATEGIC OBJECTIVE
Goal
The goal for the company is to increase customer base and sales

                           VISION

Embark trust and loyalty  as a premier global I.T Solutions provider.

                          MISSION

Consistent care value,loyalty and support for our online customers and clients

OBJECTIVES

• To create customer loyalty and customer retention through social media.
• To acquire more customers through social media

Today we started with a small meeting as this is normal for the company since they want to know whether everything is going on well. Latter after the meeting me and the person am working with we started by doing a research of the company in order to identify the internal resources of the company. In this case we did:
Situational Analysis

SWOT ANALYSIS

STRENGTHS	WEAKNESSES
Offer good services Have products of good quality Trustworthy. Professional employees	Few employees No online shop Poor social commerce Few partners
OPPORTUNITIES	THREATS
Has  a chance to get new partners New services Better social communication Social marketing Customer loyalty	Competitors Poor management New entrants in the market

Reflection

From Monday the 29th of July to friday 2nd of August we started to implement the strategy which the company will use to market their company through social media. we started by making their business model canvas and it was very interesting since it was their very first time to make a business model, and I was impresses when we were discussing and seeing the company making their business model since they have their ways of categorizing their customers segments, which is one of the things that I have learnt.

After making the business model canvas for the company, I started to do the Strategic Analysis
External Environment
PEST Analysis. These analysis will help in understanding the analytical processes in which Agezy managers understand, their customers and the market environments in which they are operating.
Political:

Social: There is an increase of educational achievement and living standards, Kenya has also increased in social awareness and this has lead to expansion of social media. Meaning that Agezy by use of social media will able to reach a big number of people

Legal: Agezy type of business isn’t unusual, so laws can’t affect it a lot. However, they need to care a lot about the quality of the products because there are a lot of laws about buyer’s protection and health / safety. 

Economic: lower people income could affect the sales of the products at Agezy. Although the kind of products that Agezy sells are expensive, they get their product directs from the Suppliers where they get discount and are able to lower their price with a small percentage off, so people could choose them instead of buying similar products in expensive type of shops in case of lower income. 

Technological: With connection to undersea fibre optic cables enhancing internet speeds, and data, this might be benefit to Agezy since there is lot of people who are shifting to digital technology and Agezy will get a lot of customers

As usual  we started the day with a small meeting as the company wanted to know whether everything is going on well  and whether I needed any kind of information about the company. We later discussed the task for this week and we did brainstorming. From today we will start with implementing the strategy to use on social media. But before we start to implement the strategy we started to make the business model for the company, where we were discussing and defining company's business model, and it was very interesting. This business model will help me to explore and see which area the company is not doing well and where there is a 
possibility for improving.  

Reflection

This week was rather busy but very productive, since I continued to do marketing and it was very interesting since we did a lot of discussion with my colleague from the Company and we both shared a lot, and it is amazing that these people that don't know or have never thought about participatory journey.  I also created the concept to use on the digital platform chosen. I was also asked to give the advantage or benefit of using the social media chosen, This was also a benefit to me since there before I didn't know all the benefit of marketing a company through social media but now I can say I have added some few points in my knowledge.

The first thing today was to deliver the task which I was given, which was to give out or rather to write about the benefit of the digital platform which the company is using to market their company through, we went through it and my colleague didn't have anything to add on it.

Benefit of social media
LinkedIn

• To connect with fellow minded people.
• To generate trust and credibility.
• Toget recommendations.
• LinkedIn provides its members the opportunity to generate sales leads and business partners.
• Members can use "Company pages" similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.

Twitter

• Brand loyalty: Once your business and its brands has been known for great services and customers supports, your customers will be loyal to your brand.
• Allows you to spy on your competitors: You can use twitter to spy on your competitors. You can be able to see what your competitors are saying, and its customers by reading through their tweets.
• It helps you keep up to date with what’s going on your industry.
• It lets your customers stay in touch with the latest happenings of your business.
• It brings you closer your customers: With twitter, you can monitor what customers are saying about you. If they are complaining about your services, let them know you are sorry and give them the reason to stick with you by improving your products/services.  If they says well about your services then try to keep them happy and keep improving on your service

Facebook

• Good for branding: Facebook is an excellent platform for creating a brand for your business or product. It can help instil in the minds of the customers what you want them to think of your product.
• One can engaged your customers: Because you is communicating directly with your customers, you can entice them to get your product directly. You can engage them through different means. 
• Online traffic: It is necessary for businesses to have websites these days and a good way to drive traffic to ones site is by including links of it on one Facebook page and promoting it there. That way people would discover your site and visit it more often.
• Getting new customers: It is very easy to spread around Facebook and one have to take advantage of that in order to be promoted to many new people. That is the best way that one can get new customers
•  Retain old customers: It is a lot more difficult to get new customers than to retain old ones, so you have to do everything to keep the old customers that you have. One way that you can do that is by engaging them on the Facebook profile of your business.

Today I worked on the next step on media planning. It is important to think on how the company will promote their digital platform they are using to market their company. At this point the company have to consider choosing the right media and also the one they can afford, I suggest that since their target market have access to internet, they can use Google ads to promote their digital platform, and on their website.

I 

 We started the week with a meeting manager of the company as he wanted to know whether everything is going on well with my internship. Whether I have any questions regarding task and also whether I need any kind of information regarding the company.
The thing that I really wanted to know is why the company want to market itself through social media? in other words what is its 
goal (KPIs)? And what social media platforms they want to use?
 The company  pointed out their goals they have set,

Company Goals (KPIs)
 Customer Acquisition.
 Creating customer loyalty.

Choice of social Media channels.

1. Facebook
2. Twitter
3. LinkedIn

After knowing the company's goals I moved to the next step which is to choose digital platform.

Platform proposition 

Competitive Differentiation:
Providing useful and relevant information to users will increase brand loyalty and generate word of mouth exposure. In this matter, 
Facebook page will be use by the target group to share any kind of experience they have by using Ageyz Business services and products, and ask any kind of questions.

On the Twitter account will also be updated more frequently and will be more relevant and user generated content.

LinkedIn page will be used by the company to showcase their services and work done.

Contextual Relevance:

Ageyz Business Systems Ltd is a Kenyan premier I.T company comprised of top notch I.T experts. Which its customers comprise of private people and Governments Institutions. The business is situated in the capital city of Kenya - Nairobi.
Agezy company want their target market to have their services easily accessible, for that reason the company has chosen several platforms to access - to ensure that the customer can chose the platform that fits their specific purpose.

Addressable Channels (Channel mix plan)
Channel Insight 
One way of meeting the customers of Agezy Business Systems to digital platforms is by use of various social media platforms. The company has already decided on using Facebook, Twitter and LinkedIn. 
This is because the target market are already utilizing this sites as part of their daily lives, and can be accessed via mobile phones.

Participatory Journey.
At this point I have created a customer journey map which will show the steps that the target market of Agezy will be passing through in order to find out, consider or perhaps use Agezy company.

agezy customers participatory journey map

Concept 
Currently Agezy company has a Facebook which is very dormant and it is not utilized at all and has only 2 likes. My idea is to improve it and become a place where the customers of Agezy will be sharing their experiences when using services and products from Agezy.
I will create a twitter site for the company which will be updated with the news by the company and lets its members to know what's news in the market.
The company will also have a LinkedIn account which the company will showcasing their services and product to their customers.

Content Outline
After creating concept be-hide the chosen digital channel I asked the company about their content outline they will provide, how often it will be shifted. We discussed this with the person who I was working with and finial we came up with an idea that with the purpose of maintain a high degree of loyalty (retention), and to ensure an attractive interface-it is a necessity to give the end-user a perception of living and ever changing content. 
Therefore I suggested that it is a paramount to the company to keep in touch with the end-users and respond to their feedback.
I also suggested that the content should be refreshed based on few criteria:- Customers' feedback and changes in services provided by the company.

Both the company and I today we have shared alot and we were happy for te day. One amazing thing is that the company didnt know or they have never thought about the participatory journey.
The company also asked me to write to the about the benefits of social media  

Reflection

This week was a bit tight since I had a big task, I did on-line survey for the company which was very productive since people they generously answered the question. We also analysed the user research data and out of the result the company have already decided which social media platform they would like to market their company. We discussed the target group, I created the profile for the target group and persona.

Marketing

After doing user research/survey and analysing the data. It is time to do marketing. But the first step is to identify the Target group. And after discussing with the company about the Target group, the company have already decided that it would like to keep their target group.

Target Group

The company has 3 types of target market.
    1.Government Institutions.Eg. Banks and School
    2. Both business and private people
Segmentation of Target group.

•  Demographic variables; Gender both men and women, age adult 25-50yrs,high educated, modern family, married and have kids, have income.
• Psychographic Variables; Lifestyle, have family, settled and have their households, high and middle class, hobbies; sports, reading
• Behavioristic or users states; User status; regular users, attitude towards product; positive and zealous  

Digital Profile

    a)Digital usage profile

As we have done a research for the target group, we have seen that they are fun of internet and the technology. Also by the fact that Ageyz business  has a website, we are sure that the target group is already digital users. Also the target group owns digital devices that include televisions, radios, computers. They use their Television when it comes to getting news and information. 

    b)Content Consumption Preferences

It is important to point out that “adoption of use” is not the same thing as embracing technology, Agezy Target group, are less embracing and more reluctant adopters of new technologies. Therefore I can assume that the target consumers would not read printed content about Ageyz Business unless they were specifically and intentionally searching for that type of information. However, it is important to also note that the target market will like to stay connected to the latest information, which explains why customers of Ageyz are using the Internet to check the news and other information most often.

                 PERSONA

Overview

Name: Anne Kamau

Age: 40 yrs old

Gender: Female

Occupation: web developer

Residence: Nairobi

Family: Married with 2 kid

Social media: Facebook, LinkedIn

Electronics: Ipod, Samsung galaxy SIII, Samsung tablet and laptop.

Life goal:  wake up happy

Anne is very attractive, communicable and joyful girl. She loves to travel with family, interesting conversations between friends or just people she met on street. She is very comprehensive with open heart.

She work 5 days in a week, as a web developer, and she love her work.  Most of her days are bright, although some of the days are stressful. Anne also like sports, she prays tennis and she like jogging also, so when she have stressful day she like to do her activities.  Due to her work need to keep her computer away from virus and a friend of her introduced her to Ageyz business service and from that day she use Ageyz to maintain her computer and buy software from them. She is happy with their services.

Persona 2

Overview

Name: James Kuria

Age: 32 yrs. old

Gender: Male

Occupation: Sales Manager

Residence: Nairobi

Family: Married with 2kid

Social media: Facebook, LinkedIn, Twitter

Electronics: Ipod, Iphone, laptop.

Life goal:  keep on smiling

James has a very serious attitude for his life. He is always punctual and on good time. His value is quality in different kind of thing:

 He spends 5 days in a week at work. He is a Sales manager in one of the government Institution in Nairobi. Moreover, he really like his carrier.

After stressful or still day at Office the most necessary part of the day for David activities are cycling, 2h in gym or jogging are the sports that help him to run away from daily routine at work. He is communicative, loves travelling and always to watch and read about news for the world. His hobbies are surfing the net and new Technologies. He loves to experiment with possibilities that offer technics.  One day as he was surfing the net on where he can buy software for his laptop he found a website for Ageyz Business System where he contacted them and bought the software from them. Since that day, he always use Ageyz for the maintenance of his laptop. 

Persona 3

Overview

Name: Jane Mburu

Age: 25 yrs old

Gender: Female

Occupation: Student

Residence: Nairobi

Family: Single

Social media: Facebook, LinkedIn, Twitter, YouTube

Electronics: Ipod, Iphone, laptop.

Life goal:  Wake up happy

Christine is a very organized person. She like keeping things in order and that make her to have an easy life.

She go to school 3-5 days in a week. She is doing accountant and she like course  very much.

As a student, sometimes she gets hard days. She likes sports, and she likes to play tennis and that what she does when she have longs days at school.

As she is an organized person she like to make sure that, her laptop is well maintained since she is afraid that her laptop might crash and loose all her data. Her friend introduced her to Ageyz Business System where she always take her laptop for maintenance, and she is very happy with services.


ANALYSIS OF USER RESEARCH/ SURVEY

After performing the user research and survey, we decide to analysis the results and we have seen that about 70% of the people know about Ageyz Business System.

About 50% of the people we talked to, know the company through friends, while 30% know about the company through internet.

Almost every person we talked use social media platform.

About 90% of the people use Facebook. About 70% use LinkedIn, and about 50% of the people use twitter. Very few people use you tube.

We started the day with a small meeting in the office since the company wanted to know whether everything is all well and whether am having any problem regarding the internship, whether I have all the information, I need to know about the company. In addition, whether I have any questions. We also discussed with the person whom am working with the plan and the task for this week. Which include-:
·         Do Online survey
·         Data analysis
·         Define and segment target group
·         Create of personas

Reflection

From Monday the 8^th to today Friday the 12^th, I was doing user research and survey and what I have learnt from comparing the results from both the quantitative and qualitative research I have done is that, the quantitative research has given me a lot of useful information that I needed to know and I will apply during the marketing. However, the results from the qualitative research were not that good since people were not giving any useful information although there some few points which are useful.

                QUESTIONNAIRE

•      Do you know Ageyz Business System Ltd?

•      What do you know about Abs Company?

•      How did you get to know about Abs Company?

•      What do you think about the services they offer?

•      Why do you like their services?

•      Do you have a computer?

•      Where do you buy software for your computer?

•      Do you use social media?

•      Which social media platform do you use?

•      Why do you use social media?

•      Do you think that Agezy Business System marketing themselves through social media will make them to be well known?

•      What will make Ageyz business system to be famous?

•      From where do you get the news in the market?

      •      What is your occupation?

Both yesterday and today, I was busy doing quantitative research by interviewing people on the street of Nairobi. It was a bit of a tiresome days since Nairobi is very crowded and people are very busy. Although I was lucky to get some people who were very willing to help me,  and I did get the information I wanted although it is not enough so I have planned that both tomorrow and Friday I should go to do interview at Nairobi Business Area hoping It will be also a successful day. 

Also at the same-times am doing qualitative research, which is not doing very well since not a lot of people giving me the information that I need but still I hope that by the end of the this week I will get some information out of it which will be of use.

User Research

After being introduced about the company and knowing their problem and need its time to do user research. Today we started the day by having a small meeting with the employees of Ageyz Business System and latter we started by discussing about the user research. Since an really eager to know how I can perform a good user research, we started by brainstorming. I decided to use the 5 step of user research and the first step was to create and set a goals (objectives), after that I prepared the hypothesis questions(questionnaires) I choose the method to use which was both the interview and online survey, but who will be the participant? We discussed about people to be involved and the company decide that they want the participants to be private and business people. I planned to start the interview tomorrow and I decided that I will visit some parts in Nairobi area and interview some people there. Hope it will be a great day.

User research plan
I was shown on how to create a user research plan, which is something new to me.

     Agezy Business System Ltd. User Research.
    Author: Faith Mburu
    Date: 08/07/2013

   Company's background:

    Agezy Business System has been in the market for 2 yrs now and they have not been able to          offer a good customer retention and customer loyalty.

 They would like to hear the views of their customers about their services and product. In addition,  they would like to know whether there is difficulties for customers to reach them for any  complains.

 Goal

 Identify the strength and weakness of their communication with users and provide opportunity for  improvement.

Research question

•      Do you know Ageyz Business System Ltd?

•      How did you get to know about Abs Company?

•      Do you have a computer?

•      Which company do you to maintain your computer?
•      What do you think about the services they offer?

•      Do you use social media?

•      Which social media platform do you use?

•      Why do you use social media?

•      Do you think that Agezy Business System marketing themselves through social media will make them create customer loyalty and retention?

      •      What is your occupation?

   Methodology

    Interview people and also do online survey

   Participants

• Business users,
• private users

Schedule

recruiting start 09/07/2013

analysing data 17/07/2013

result delivery 18/07/2013 

Ageyz Business System.

This semester is about internship where am working with Agezy Business System Ltd. This is a company based in Nairobi Kenya and it was established in 2012.

Agezy Business Systen Ltd is a premier I.T Company comprised of top notch I.T experts headed by the Managing Director, John Gikera Nganga and a team of eight I.T experts drawn from various I.T fields namely web developments, IT support, sales & marketing and networking 

                 Company  Vision

To be the premier Global I.T Solutions Provider.

                  Company Mission

To consistently integrate our products and services to create customized I.T solutions which enable our customers enjoy optimum results and sustainable competitive edge.

As I was  introduced about the company by the owner on Wednesday the 3rd of July 2013 .

 I understood that they want me to do a user research and 
market their company through social media
     

My main task :-

• Perform user research/survey for the company  
• Market the company through social media and implement the strategy.

My learning goals/ambitions.

learn how i can perform a good user research.

Improve my skills on marketing, that is:

• How to identify and segment the participant to focus on while marketing.
• How to choose social media channels.
• How to involve participant and engage them to participate in a chosen social media platforms.
• How to reach the participant and let the be aware of the chosen social media channels.