Summary

The internship period just ended and it was a very good experience to me working in the office. During this period I have gain a lot of skills and mostly I have been able to reach my learning goals which I have set before, and I can say that now I know how to;

• Perform a good user research using the 5 steps. I have learnt that doing any user research on has to set a goal (Objectives) for the research. After that need to create Hypothesis (this are the research questions). Another thing one has to think on is the Method to use. Also one have to think about the participant (Conduct) the last step is to make synthesis. 
• I also wanted to improve my skills in marketing. I have learnt on how to define and segment participant. How to choose channels mix and create concept to use. How to involve participant and engage them to participate in a chosen social media channels and create traffic. In addition, how to reach participant and let them be aware of the chosen social media channels. How to implement a strategy.

Reflection

This week was a bit of a challenge to me since the company has asked me to make  a strategic plan implementation matrix. Although we talked about this and the Company agreed that they will work on it and send to me, hope they will keep their promise and send it to me. I also did the strategic implementation, which I have learnt a lot from it especial on the success factor, Now I know the things which one should consider to make sure that the strategy should success.

Strategic Implementation

The strategy doesn't require big changes in Agezy's existing business model. I just added a new value proposition  customer care" and " Online support" as customer relationships.

Marketing strategy implementation success factors 
Once one implement strategy there are some success factors that one should focus on.
Content: 
The implementation of online support and customer care wouldn't affect the services & products, will remain the same.
Control:
To increase online sales-the area which could be controlled all the time, good communication between online and offline store  (Products fulfillment).
Price sensitivity: To sell online means less time consumption on real people work. That also affects, the price could be lower 
due to this reason in some cases with bigger discount, in other- sales method. 
Partnership: Through the internet it will help the  Agezy partners to connect together, participate in commercial 
trading. The internet enables all suppliers in a supply chain to identify and coordinate data transfers with each other, and this will help in expanding their market. 

The day started with a meeting as this is very important to me as this is the time I normally get the feedback from the manager and also this is the time we normally have discussion, brainstorming and plan for the week's task. First we started by discussing about the strategy I gave out, on how it will work. The manager approved on it and this was very good for me. It is at this point I was asked to do a strategic implementation plan matrix for the company, so we latter did brainstorming on how to should look like and things to put. But on the other hand I had to argue with them about the matrix since they know their company very well and also about their responsibilities,  and this could be a very big challenge to me and I could have done it the wrong way. The manager agrees that I might be difficulty to me and promised that they will work on it and then they will send it to me and see how it is supposed to look like.

Reflection

During this week the task was to give or rather to implement the strategy which the company will use on Facebook. I did a lot of research in the internet and also in the books, and out of it I managed to come up with the strategy, which if the company approve it I can say that I have learned a lot this week.
Mostly I can say that I now know things that is a must for company to have before starting marketing through social media. Also I know how to implement a strategy and engaged users in social media, which is very interesting and important for me.

Both yesterday and today I have been working with Facebook strategy and I have send it the company for them to read and give me the feedback. Am hoping that they will like the strategy and approve it.

      FACEBOOK STRATEGY
The strategy which I came up with is improve online loyalty by creating care value for the customer.
It is very important to ask customers opinion and show them that you are company who cares about customers.
On Facebook they should ask simple questions like what do you think about our services?  Also they should show customers they can complain there and share either bad or good experience they have.
It might sound strange but complains are very important part of the strategy, because reacting to customers complains and helping to solve the problems they have is the way to show that company really cares about the customers and want to help.

Even if am back to Denmark we still started the week with a meeting as usual. I also gave out the finding of the research I did about the strategy to use on Facebook. We did brainstorming about my finding and we found that we have all what is need before one get started to marketing through social media.
The manager also approved on the objective goal we have set which is selling with a social media to keep more customers and to create customers loyalty, retention.